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IFRANA is Now Fragrance Creators Association

New moniker better captures the organization.

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By: Christine Esposito

Editor-in-Chief

International Fragrance Association of North America (IFRANA) has announced its new name—Fragrance Creators Association—and new branding that it contends better captures the organization. The association’s updated brand identity was borne out of the belief that values matter and that fragrance has the power—beyond all frontiers and cultures—to enhance lives, according to the organization, which is the principal trade association representing the US fragrance industry. The new logo evokes the ...

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